Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog

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Which of the following describes e‐commerce? Explanation : Doing business electronically describes e‐commerce. E-commerce (EC), an abbreviation for electronic commerce, is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Unique features of e-commerce technology include ubiquity, global reach, universal technology standards, richness, interactivity, information density, capabilities for personalization and customization, and social technology.

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The dimension of e-commerce that enables commerce across national boundaries is called global reach. Global Reach refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet.

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E-commerce is also known as electronic commerce or internet commerce. ... Transaction of money, funds, and data are also considered as E-commerce. These business transactions can be done in four ways: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B).

A) Ubiquity B) Personalization/customization C) Richness D) Interactivity

E) Information density

Answer:

D


Electronic Business, Electronic Commerce, and the Emerging Digital Firm

E-commerce refers to:

  • The use of the Internet and the Web to transact business
  • Digitally enabled commercial transactions between and among organizations and individuals.

Figure 10-1


FIGURE 10-1 THE GROWTH OF E-COMMERCE

Retail e-commerce revenues have grown exponentially since 1995 and have only recently “slowed” to a very rapid 25 percent annual increase, which is projected to remain the same until 2008.

The rapid growth of e-commerce since 1995 is due to the unique features of the Internet and the Web as a commercial medium:

  • Ubiquity: Internet/Web technology is everywhere, at work, home, and elsewhere, and anytime, providing a ubiquitous marketspace, a marketplace removed from a temporal and geographical location.
  • Global reach: The technology reaches across national boundaries.
  • Universal standards: There is one set of Internet technology standards, which greatly lower market entry costs (the costs to bring goods to market) and reduce search costs (the effort to find products) for the consumer.
  • Richness: Information richness refers to the complexity and content of a message. Internet technology allows for rich video, audio, and text messages to be delivered to large numbers of people.
  • Interactivity: The technology works through interaction with the user.
  • Information density: Information density is the total amount and quality of information available to all market participants. Internet technology reduces information costs and raises quality of information, enabling price transparency (the ease for consumers of finding a variety of prices) and cost transparency (the ability of consumers to determine the actual costs of products). Information density allows merchants to engage in price discrimination (selling goods to targeted groups at different prices).
  • Personalization/customization: E-commerce technologies permit personalization (targeting personal messages to consumers) and customization (changing a product or service based on consumer preference or history.

The Internet also shrinks information asymmetry, which occurs when one party in a transaction has more information with respect to the transactions than the other party. For instance, the Web has reduced the information asymmetries surrounding auto purchases.

Digital markets are very flexible and efficient because they allow:

  • Reduced search and transaction costs
  • Lower menu costs (merchant's costs of changing prices)
  • Price discrimination
  • Dynamic pricing (prices changing based on the demand characteristics of the customer or the seller's supply situation)
  • Disintermediation: Elimination of intermediaries such as distributors or retailers

Figure 10-2


FIGURE 10-2 THE BENEFITS OF DISINTERMEDIATION TO THE CONSUMER

The typical distribution channel has several intermediary layers, each of which adds to the final cost of a product, such as a sweater. Removing layers lowers the final cost to the consumer.

The Internet digital marketplace has also greatly expanded sales of digital goods, goods that can be delivered over a digital network. In comparison to traditional goods, the marginal cost of producing another unit of a digital good is about zero, delivery costs over the Internet are low, while marketing costs are about the same and pricing can be variable.

E-commerce technologies have revolutionized commerce and enabled a variety of new business models. Some are pure-play models, based purely on the Internet. Others may be hybrid clicks-and-mortar models, using Web sites as an extension of a traditional business, such as LLBean.com. New business models include:

  • Virtual storefronts: Such as Amazon.com
  • Information broker: Such as Realtor.com
  • Transaction broker: Such as E*Trade.com
  • Online marketplace: Such as Ebay.com
  • Content provider: Such as iTunes.com. The ability to deliver digital goods and digital content over the Web has created new alternatives to traditional print and broadcast media. Popular digital content includes online games, digital versions of print newspapers, Internet radio, downloadable movies, online television broadcasts, Podcasting (Internet audio broadcasts).
  • Online service provider: Such as Salesforce.com.
  • Virtual community: Such as YouTube.com; Online communities include social networking sites, online communities used by individuals for expanding business or social contacts, and social shopping sites, in which users swap shopping ideas.
  • Portal: Such as Yahoo.com. Some portals combine content from various sources, using syndication as well providing additional value. Online syndicators aggregate content or applications from multiple sources, package them for distribution, and resell them to third-party Web sites

These new business models may have revenue generated from:

  • Sales of traditional or digital goods
  • Selling advertising space for banner ads and pop-up ads
  • Transaction fees
  • Sales of marketing information collected by users
  • Directing buyers to sellers

Customer to customer (C2C) is a business model that enables customers to trade with each other, frequently in an online environment.

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as: behavioral targeting. ... online profiling.

Internet technology reduces information costs and raises quality of information, enabling price transparency (the ease for consumers of finding a variety of prices) and cost transparency (the ability of consumers to determine the actual costs of products).

Types of e-commerce

Business-to-consumer (B2C) is the retail part of e-commerce on the internet. It is when businesses sell products, services or information directly to consumers. The term was popular during the dot-com boom of the late 1990s, when online retailers and sellers of goods were a novelty.

Social technologies, often referred to as social media, are revolutionising e-commerce as we know it. The opportunities presented when marrying e-commerce with social media are colossal. This is social commerce as we know it, and businesses not taking advantage will be left in the dust.May 10, 2021

Which of the following describes e‐commerce? Explanation : Doing business electronically describes e‐commerce. E-commerce (EC), an abbreviation for electronic commerce, is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Unique features of e-commerce technology include ubiquity, global reach, universal technology standards, richness, interactivity, information density, capabilities for personalization and customization, and social technology.

The one feature of eCommerce businesses which sets it apart from the physical businesses is its ability to provide personalized services to each customer. With the help of the technology and browsing and past purchases history of a customer, businesses can recommend personalized products and offer to an individual.Jul 31, 2019

The dimension of e-commerce that enables commerce across national boundaries is called global reach. Global Reach refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet.

There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay).Oct 27, 2017

E-commerce is also known as electronic commerce or internet commerce. ... Transaction of money, funds, and data are also considered as E-commerce. These business transactions can be done in four ways: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B).

Which of the following e

Most companies that sell directly to consumers can be referred to as B2C companies. B2C became immensely popular during the dotcom boom of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the internet.

Which of the following types of e

Business-to-consumer (B2C) is the retail part of e-commerce on the internet. It is when businesses sell products, services or information directly to consumers.

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with similar interests to share information?

Chapter 10.

Which of the following e

Information density-The technology reduces information costs and raises quality. Personalization/Customization-The technology allows personalized messages to be delivered to individuals as well as groups. Social technology User-generated content and social networks.